Tag Archives: Data

EnquiryMAX and cap hpi has formed a new data partnership to better manage pricing risk in the part-exchange process. The cap hpi vehicle appraisal app has been integrated into enquiryMAX’s automotive sales lead management system to improve the accuracy of pricing used cars. Digital appraisals can be generated while the customer is present with transparent pricing. The appraisal, created on ...

Under-performing retailers are failing to turn leads into sales opportunities because they do not have the correct processes in place to capture and manage customer data. Speaking at this week’s Motor Trader Summit, Karl Davis, managing director of Coachworks Consulting, said some dealers are losing vehicle sales and aftersales work by not fully utilising IT systems they already have in ...

UK motor finance brokers say they are ready for GDPR with less than two weeks to go until the legislation deadline. The majority, 97%, said they had a plan in place to ensure their business was compliant with the General Data Protection Regulations (GDPR), according to a new survey by Paragon Bank of 40 UK motor finance brokers. In terms ...

Franchised dealerships are holding inaccurate or incomplete details on almost a third of their customers. Data firm Marketing Delivery looked at 200,000 records, assessed email addresses, mobile phone numbers, MOT dates and service dates, and found the information was flawed or incomplete in 29% of cases. It found that a customer’s email address was the detail most likely to be ...

CDK Global said it is critically important for dealers and carmakers to have detailed agreements in place to ensure data is used solely for the purposes it was intended. Speaking in Las Vegas chief information officer with CDK Global Dean Crutchfield told Motor Trader there were clear lessons to be learnt from the Facebook data debacle. In the US the ...

New research conducted by Marketing Delivery has highlighted that email is the preferred communication method – or channel – between car dealers and customers. This ranges from first interaction for a new car purchase, through to reminders for MOTs and regular servicing. But with the advent of the General Data Protection Regulation (GDPR) on 25 May, 2018, Motor Trader asked ...

Dragon2000 is inviting dealers to come along to one of their free GDPR Awareness events where they will explain the key points of the regulations and what this means for dealers. It said businesses need to be aware of their responsibilities regarding the General Data Protection Regulations (GDPR), which will become enforceable in the UK from 25th May 2018. Mark ...

DMS Navigator is launching a GDPR data cleansing service in advance of the introduction of the EU’s General Data Protection Regulation (GDPR) in May 2018. DMS said the service removed from dealers the burden of ensuring their customer data complies with the new EU regulations and keeps the data useable and up-to-date. “GDPR is designed to enable individuals to better ...

Dealers are losing business because they are not keeping their customer data records up to date. That’s the conclusion of research carried out by Marketing Delivery which found that a third (34%) of sales and service records held by franchised car dealerships lacked accurate details relating to the customer and their vehicle. The company looked at 200,000 customer records in ...

Dealers may be breathing a sigh of relief following the triggering of Article 50 thinking it will make all EU laws redundant. However, the bad news is that data protection reforms are on the horizon, which may affect the way dealers collect and use individuals’ personal data. Dealers will face penalties of up to 4% of their turnover if they ...