Search Optics, the US digital marketing specialist, is launching in the UK and has appointed former Manheim manager David James (pictured) as its managing director. The Detroit-based company has been providing digital marketing support for US dealers since 1998 and has developed websites and online lead generation for dealer groups and carmakers. James, who served as head of OEM Relationships ...
Read More »Heidi Cartledge has been promoted from Skoda national communications manager to head of marketing for the brand. Cartledge will be responsible for all Skoda brand and product marketing communications in the UK, including media planning and buying, advertising, digital, retailer support, events and sponsorship.
Read More »Car dealers are wasting £17m a year on online advertising, according to a new survey.
Read More »Car dealers are moving away from their traditional dependence on local newspaper advertising and are channelling more of their promotional spend on online and direct marketing campaigns.
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