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Hutton Reports

New Ford Fiesta goes upmarket in 2017

Ford’s advertisements in the past year have challenged car buyers to re-think Ford: “Let go of what you know.” But when it came to replacing the Fiesta, Ford itself showed a marked resistance to change. The seventh generation of Britain’s consistently best-selling car looks very much like the current Fiesta. And, although that car is now more than eight years ...

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PHEV success threatened by government grant cut

Plug-in Hybrid Electric Vehicles (PHEVs) may have rescued the electric car from an early extinction but their continued success is threatened by the changes to the government Plug-in Car Grant, which took effect from 1 March. There was a well-publicised rush to order the Mitsubishi Outlander PHEV, Britain’s best-selling plug-in, before the grant was reduced from £5,000 to £2,500; Mitsubishi ...

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Jeep, the fastest growing brand in Europe

In August 2012, when Steve Zanlunghi arrived from America to take charge of Fiat Chrysler UK, 28 of its 42 Jeep dealers were on notice to quit the franchise. “We wanted dealers to invest to revive the brand but they mostly gave us notice instead,” said Zanlunghi. At that time, Jeep offered only the old Grand Cherokee, the unpopular Compass, ...

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DS goes it alone as premium brand

It was only a matter of time. In 2014, when PSA Peugeot Citroen chief executive Carlos Tavares announced that DS would become the group’s third brand, it was said that there was no plan to separate DS from Citroen at a dealer level. Two years on, it has become clear that if DS is to position itself as a serious ...

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McLaren Automotive’s new Sports Series entry range

You might imagine that a customer who can afford to spend £150,000 could just as easily go to £200,000. Not so according to McLaren Automotive, which has launched a more “affordable” Sports Series entry range. “The Sports Series will appeal to different people from the driver of a 650 or P1 (McLaren’s Ultimate Series). They will have slightly different expectations ...

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