There isn’t a single fix to create trust and loyalty in the digital age, believes Tim Bond, head of insight at the Direct Marketing Association (DMA). Bond was speaking at the Motor Trader Summit held at Edgbaston. The DMA’s latest survey on customer engagement found that 39% of respondents felt less loyal to brands and companies than they were 12 ...
Read More »Car retail set to change beyond recognition
Although the car retail world has altered “out of all recognition,” the biggest changes will emerge in the next decade, according to Mike Jones, chairman of dealer profitability specialist ASE. He was giving a speech at the Motor Trader Summit held at Edgbaston. “We’re going to see more change than we’ve ever done in the next 10 years. Nobody knows ...
Read More »Dealership visits rise despite customer online research
New car buyers are visiting dealers more often this year than last, despite the digital sales revolution and dipping sales, according to Haymarket Automotive managing director Rachael Prasher. She was speaking at the Motor Trader Summit held at Edgbaston. “The average number of retailer visits in the UK for new car purchases has grown from 2.5 visits in 2017 to ...
Read More »Customer satisfaction is key to healthy stock turn
Customer satisfaction and improved dealership stock turn are directly linked, believes JudgeService managing director Neil Addley. He was speaking at the Motor Trader Summit held at Edgbaston. Addley used a personal analogy relating to the a restaurant chain. A poor experience one year turned him into a detractor of the chain, and he said similar experiences could impact on dealerships. ...
Read More »Dealers told staff engagement ‘is vital’ for digital success
Dealers must offer employees solid support to reduce fear of change and a reluctance to deal with new technology. That was according to Coachworks Consulting managing director Karl Davis, speaking at the Motor Trader Summit held at Edgbaston. To see a video of the presentation click here. “Fear is ever present in every team we’ve ever worked with,” said Davis. He ...
Read More »2016 Motor Trader Rising Stars: The video
Motor Trader announced the winners of the 2016 Motor Trader Rising Stars at a special event held at London’s Grosvenor House Hotel. This annual competition invites line managers in car retailers to nominate members of staff who they feel have the potential to become the next generation of industry leaders. The programme is open to both young members of staff and ...
Read More »Motor Trader Awards 2015: The video!
The 2015 Motor Trader Awards, held on 8 July at the Grosvenor House Hotel, highlighted best practice across 25 categories celebrating the top achievers in the UK car retailing sector. Enjoy our video highlights which includes interviews with Marshall CEO Daksh Gupta, Ridgeway CEO John O’Hanlon and Angela Barrow managing director of EMaC. Click here for our full list of ...
Read More »Motor Trader Rising Stars 2015 winners’ video
Motor Trader announced the winners of the 2015 Motor Trader Rising Stars at a special event held at London’s Grosvenor House Hotel. The national search for the next generation of industry leaders, sponsored by Northridge Finance, started at the end of last year and attracted finalists from jobs as diverse as sales executive and aftersales manager to marketing manager and ...
Read More »Motor Trader Awards: How to enter
The 2015 Motor Trader Awards will acknowledge and reward the best performers in the UK car retailing sector. We’re looking for companies and individuals that excel in what they do and are raising the levels of professionalism in the sector. With over 20 categories to choose from, simply watch our special video to see how you can put together a ...
Read More »Motor Trader Rising Stars 2015: How to Enter
Motor Trader Rising Stars 2015: How to Enter. Camera and production: David Berman. Copyright: Metropolis Multimedia unauthorised usage not allowed.
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