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Tag Archives: Kia

Kia revamps used car online offer

Kia is revamping its used car locator in the spring offering finance options on site. The carmaker has hired Bluesky Interactive to carry out the work, which includes improved functionality for all users from laptop, desktop as well as tablet or mobile devices. Brighter, defined images as well as further enhancements such as live chat, integrating used car videos and ...

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Kia and Hyundai: design, sales and marketing

Over the last five years the Hyundai Group has been the fastest mover in the global motor industry. In 2014 Hyundai and Kia made more than 8 million vehicles, consolidating the Korean group’s position as number four in the world league, nearly 2 million ahead of Ford, which it overtook in 2009. This result is all the more significant because ...

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Kia dealers gear up for aftersales drive

Kia dealers are gearing up for a drive in aftersales with a new email, SMS and social media campaign. The carmaker has approved the network to use email, SMS and social communications generated by Marketing Delivery, built around DMS data received daily. Paul Hunter, service development manager at Kia said: “The aftersales environments of Kia dealers are changing rapidly, primarily ...

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Dealer profile: TW White & Sons

Neil White explains how he built up a £30m business in Surrey representing Mazda, Hyundai and Suzuki, in this special Dealer Insight sponsored by AutoProtect. In 1980 Neil White took a 50% pay cut from his role running overseas operations for a major consumer goods company to become a salesman at the family firm. Back then TW White & Sons ...

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Kia completes new look for UK network

Kia has completed the roll out of its new corporate identity across its 180-strong UK dealer network. The process started in 2010 with the introduction of the Kia Space Identity featuring bold red exterior signage, internal brand walls and modern furniture. During the process around 90 Kia dealers invested over £25m in significant upgrades to their facilities which has also ...

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Kia Rio and Venga revamped for 2015

Kia has started 2015 with facelifts for its Venga (pictured) and Rio superminis models. The main changes to both cars focus on modified exterior looks and additional equipment, while the Venga also gains a new range-topping trim level. The Venga’s front and rear ends are restyled to give the car a more distinctive appearance, dominated by a black mesh and ...

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Kia’s electric Soul arrives in showrooms

Kia has joined the growing ranks of electric vehicle brands with the new Soul EV. On sale now, the car will cost from £24,995, after the Government’s £5,000 plug-in car grant. The plug-in Soul EV is being sold from just 13 UK dealers, which have been specially trained to market and maintain the vehicle.  Supplies of the car from the ...

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Kia targets local businesses with new rental scheme

Kia Motors UK has launched Kia Rental at selected dealerships targeting local fleet businesses and SMEs. It said trials of the scheme have proved popular for those dealerships with business customers. David Dench (pictured), managing director of Triangle of Chesterfield said:  “Many of the businesses using Kia Rental have said that if our quality of service is as strong as ...

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Kia Cee’d review

As halo cars go Kia’s GT, in top-end Tech specification, ticks an awful lot of boxes from styling and comfort through to performance. But, the question dealers will be asking themselves is can the brand’s first ever hot hatch attract new customers? Kia’s styling has been a cornerstone of the brand’s reinvention and subsequent success across Europe and in the ...

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