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Steve Young Blog: EV Pinball

ICDP was recently invited by the British Vehicle Rental and Leasing Association (BVRLA) to facilitate a workshop with their members on the subject of meeting the so-called ZEV Mandate in the UK.  This is legislation specific to the UK which mandates a given percentage of sales of zero electric vehicles (ZEVs), which in practice means battery electric vehicles (BEVs) between ...

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Steve Young Blog: How difficult can it be?

We spend a lot of time talking about customer data, personalised marketing and the potential of AI.  From our point of view looking at the motor industry, we see the opportunity to reduce cost of distribution and grow ancillary revenues by working the customer database harder, and coming up with marketing communications that feel very personal, give the client a ...

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Steve Young BLOG: Size matters

It seems a long time since the holiday break…  We’re already more than half way through the first month, and in the UK there are Easter eggs in the shops.  The first couple weeks back have been pretty action-packed with a mix of research and consultancy activity, but across all of that one of the common themes that has emerged ...

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STEVE YOUNG BLOG Planning for change

It’s been a particularly hectic time running up to the holiday period, and this will be my last blog until somewhere around January 8th.  We all want to be busy, so I’m not complaining, but we also want to make sure that our efforts are productive – that we’re not being busy fools.  That neatly connects to a couple things ...

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BLOG Addressing the challenges of electrification

In the course of the typical week, I have multiple conversations, meeting and presentations with different people from across the industry and sometimes it’s difficult to keep track of what you’ve discussed with whom, what’s ended up in different presentations and articles.  I had that feeling thinking about the blog topic for this week when I was sure that I ...

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BLOG What’s happening to sales networks?

Again, my blog for this week is a bit late as amongst other things I have been supporting my colleague, Gareth Arnould, in the mammoth task of producing the latest version of our European Car Distribution Handbook. This has been published annually since 2007 and is the only publication that quantifies the size of manufacturer sales and service networks across ...

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