Consumers will consider switching to one of the new car brands coming to the UK if prices are significantly lower than those of established marques. That’s the conclusion of JudgeService’s Car Buyer Barometer, which found that three-quarters of 1,000 consumers polled would be tempted by cheaper prices. New entrants to the UK include BYD, Aiways, Fisker, Geely, GWM ORA and ...
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Report highlights consumers’ low awareness of Chinese cars on sale in the UK
Consumers don’t recognise names of new EV brands even those already on sale in the UK. The latest Consumer Insight Panel research from eBay Motors Group asked 2,000 buyers if they had heard of 10 new EV car brands from the US and China. The highest levels of awareness were for Chery (16%), Fisker (11%) Rivian (9%), Lucid Motors (8%) ...
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