Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
Dealer profitability specialist ASE is a headline speaker at the Motor Trader Summit 2018 taking place on 20 November in Edgbaston.
Mike Jones, chairman of ASE, will assess the impact of the modern digital world on motor retail profitability.
The event, which is CPD accredited for IMI members, will see Ian Godbold, head of marketing and innovation at Cambria Automobiles, look at quality versus quantity when it comes to web traffic, increasing buyer penetration and return on investment.
Entry to Summit 2018 is free of charge for car dealers and the day is structured around exploring profitable digital marketing in 2019.
The summit provides networking opportunity for delegates with fellow dealers and key industry suppliers in attendance. The event is CPD Accredited for IMI members.
Places, which include a complimentary lunch, are available on a first-come, first-served basis. You can register for the summit by clicking here
Speakers at Summit 2018
- Karl Davis, managing director of Coachworks Consulting who will look at how dealers can optimise their digital spend
- Ian Godbold, head of marketing and innovation at Cambria Automobiles, will look at quality versus quantity when it comes to web traffic, increasing buyer penetration and return on investment.
- Tim Bond, group head of Insight at the Direct Marketing Association (DMA) speak on how best dealers can engage new and existing customers
- Martin Sewell, managing director of Rockar, will dispel the myths around online motor retailing and chart the success of the Rockar digital journey
- Martin Dew, head of operations at Autoweb Design, will explain how to marry-up CRM data with website analytics
- And Neil Addley, managing director of JudgeService reveals the links between dealership stock turn, customer satisfaction, finance packages and dealership standards
- Ed Hummel, Business Development Director at Auto Trader will speak on vehicle logistics and making savings through digitization
- Rachael Prasher, managing director of Haymarket Automotive will speak in the latest insights from What Car’s online audience