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Aston Barclay and Click Dealer have formed a partnership to optimises the dealer stock acquisition process.
The new ClickStock portal provides its 1,550 independent dealer customers with the ability to source stock at the right price. ClickStock now has full online access to Aston Barclay’s used stock catalogue.
Aston Barclay is the first remarketing company to integrate its online and physical stock with Click’s new portal.
Dealers can place proxy bids on Aston Barclay stock from within the portal with pre-sale and buy-now stock functionality.
Once a used vehicle has been sold and replacement stock is required, Click uses data insight from the dealer’s DMS to notify the dealer of optimum replacement stock upcoming at Aston Barclay auctions.
The system will even help make suggestions on vehicle market pricing and profit margins to ensure the dealer increases stock turn and profitability.
Daren Wiseman, Aston Barclay’s digital strategy director, said: “We are pleased to be working with another like-minded digital business focussed on making a dealer’s life more productive and more profitable.
“Having our stock visible to over 1,500 additional buyers in ClickStock adds extra value to our vendors.
“This is the first stage of our Click Dealer partnership to launch new digital products for both buyers and vendors.
Gerry Moxham, Click Dealer’s chief visionary officer, added: “Our dealer community is very excited about ClickStock as it gives them access to thousands of used vehicles with powerful data insights including third party pricing data.
“Combining our data insights on web traffic, enquiry tracking, and actual transaction data makes Click unique in enabling dealers to improve their ROI on their biggest investment which is stock.
“Having the right stock at the right time is one of the most important aspects of running a used vehicle retail operation, and Click Dealer is committed to solving this pain point for dealers.
“Our Aston Barclay ClickStock integration is the first milestone in our journey towards using artificial intelligence technology to drive dealer performance.”