Auto Trader has made a £55,000 donation to Ben, the automotive charity as part of its commitment to support the industry during the pandemic.
It marks the second consecutive year Auto Trader has made a December donation and comes at a time when Ben is experiencing record demand for its services.
Auto Trader is providing a further contribution as the headline sponsor of this year’s Ben Ball, which after two-years, is returning to The Roundhouse in London.
The event will bring people together from across the industry to help raise critical funds and drive awareness of Ben’s work.
Auto Trader CEO Nathan Coe said: “Over the course of nearly two years, the industry has shown incredible resilience in the face of unprecedented challenges.
“While we can all be grateful for how well our industry has performed over this period, we must not lose sight of the profound impact the pandemic has had on many of our colleagues and friends.
“Without Ben’s remarkable commitment, I have no doubt that the industry would have struggled to respond so effectively to COVID.
“As the numbers calling on its services this year reaches record levels, donations and support from all of us in the automotive industry has never been more important. I hope this donation on behalf of all of us at Auto Trader will help Ben in its efforts to provide life-changing support to those facing crisis.”
Matt Wigginton, fundraising director at Ben, said: “Since we started working more closely with Auto Trader last year our partnership has flourished.
“Their people have become advocates, champions and volunteers, supporting our work in many ways, for which we are incredibly grateful.
“The generous donation, made to our Christmas Appeal, will help us to support many more people at a time when they need Ben more than ever. We already have big plans for joint projects in 2022 and we’re excited to continue working with the Auto Trader team.”