Auto Trader launches AI and machine learning solutions

Auto Trader has launched Co-Driver, a suite of solutions powered by advanced AI and machine learning focused on ‘alleviating retailer pain points and driving retailing performance’.

Retailers are benefitting from using AI and machine learning tools to make profitable sourcing and stocking decisions and utilise Market Health and Retail Rating metrics to determine potential returns for stock.

Karolina Edwards-Smajda, Auto Trader CPO, said: “As one of the UK’s largest technology companies, we’ve long recognised the huge potential AI has in making retailers’ operations more profitable and more efficient, and have been investing heavily in it for over a decade.

“It already sits at the heart of many of our most powerful tools and solutions, but Co-Driver marks a massive leap forward in how AI can enhance retailing performance.

“These initial solutions, as well as all future Co-Driver releases, will not only alleviate many of the challenges facing our partners today, but will help them deliver retailing excellence.”

From this month, retailers have access to the first AI powered feature, Smart Image Management. It utilises Auto Trader’s consumer data to instantly arrange vehicle images into the optimum sequence according to car buyer preferences. AI image recognition categorises them and can flag missing imagery.

AI Generated Descriptions will arrive in the new year. Co-Driver also includes comprehensive VIN specification details sourced directly from leading manufacturers.

The Key Selling Points feature will automatically highlight the most distinctive characteristics and specifications of the car.

The full range of Co-Driver’s features will be available as part of all used car and van advertising packages, accessible through Auto Trader Portal accounts.

Those using Auto Trader Connect can integrate these solutions into their chosen systems through their third-party technology provider.