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The strong customer service of retailers, including Right Track Cars, Golden Hill Garage and first4car.com, has been acknowledged by Auto Trader Highly Rated 2024.
Retailers are selected based on recognition from their customers who rate them highly on Auto Trader. To qualify for the accreditation, in the last 12 months retailers must have a high volume of recent reviews on Auto Trader, an average review rating of four star and above on Auto Trader and engagement with any low scoring customer reviews.
Auto Trader’s group sales director, Darren Moon, said: “Our Highly Rated accreditation continues to be an invaluable opportunity for us to recognise and celebrate those retailers who are providing an outstanding level of customer service.
“With consumers completing more of the car buying journey online than ever before, reviews are fundamental to establishing trust and confidence in every step of the process.
“As one of the UK’s most widely known and trusted brands, we hope this accreditation will help our partners to stand-out in today’s increasingly competitive market, reassure potential car buyers, and give their colleagues the recognition they deserve.”
A Highly Rated logo will be added to their Auto Trader profile page, and Retailer Store, and they will receive Highly Rated stickers and digital logos to showcase across dealerships.
A recent onsite survey showed that almost 75% of Auto Trader consumers believe reviews are important in their decision-making process.
Richard Mosely, founder and MD of Right Track Cars, said: ” We are very proud to have been awarded Highly Rated on Auto Trader for the past six consecutive years.
“As a small family-run business, having a 4.9-star average with over 180 verified reviews on Auto Trader means that our customers have a greater trust in how we do business.
“Many of them often comment that our reviews had influenced their choice, even if it meant them travelling a distance. Customer satisfaction is incredibly important to us, and the Highly Rated scheme is a great reward for our hard work and effort.”