Autoglym to expand roll-out of Retailer Digital Toolkit

Autoglym is to expand the roll-out of its Retailer Digital Toolkit, developed to support the launch of its new next-generation LifeShine product, to more franchised dealers.

The LifeShine CeraFusepaint protection system is said to be Autoglym’s most distinctively engineered and technologically advanced product to date.

Along with a team of business development managers, nationwide technical service specialist team, and a customer car team, the toolkit is a key component of the support available.

It offers promotional materials and assets to support the sales journey. The toolkit includes a new digital lifestyle video.

The video, and the demonstration videos, are supported by digital channels such as CitNOW, part of the CitNOW Group linked to Bumper (for seamless online transactions with various finance options for the end user) online configurators, showroom TVs and can be sent as a link to a customer to help support the sale of the LifeShine CeraFuse™ paint protection system.

Anna Houldsworth, head of LifeShine, said: “Since we launched LifeShine CeraFuse, the response from franchised dealers has been hugely positive, with the toolkit receiving acclaim from those retailers using it.

“The toolkit is part of a much broader support package to assist retail partners and their customers at every touchpoint of the sales and enquiry management process. This includes a new brand identity and logo, new physical showroom point of sale to help showcase LifeShine CeraFuse™ to its full potential and co-funded support for retailers who actively promote the LifeShine product.”