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Autoweb makes e-commerce and digital sales features standard

Autoweb Design has announced that e-commerce and digital sales process features are now part of its standard tier package.

The list of new features includes:

  • A customisable e-commerce solution that offers the possibility of a full end to end purchase journey or can be made bespoke to a dealer’s specific requirements to offer only certain elements of the purchase journey including online reservations
  • A video portal tool that will allow dealers to offer live tele-conferencing between their sales team and the customer including the ability to show live video of the vehicle or present pre-recorded video walk-throughs, presented by the salesperson as part of the live presentation. This feature is currently in beta testing and will be released in the coming weeks.

Martin Dew, digital solutions director of Autoweb Design said: “As we step towards ‘the new normal’ it is clear already that the public will be looking to limit, where possible, in person interaction with brands and retailers in the near future.

“This includes the vehicle purchasing journey and it is imperative that we ensure our customers are braced for this by offering the options they need to continue to interact with their customers on the customer’s terms, more and more of which will be online.

“We also wanted to make sure these tools were made available beyond simply our customer base.

“It’s been inspiring to see how the industry has really pulled together over the last month and we wanted to offer our help as widely as possible and ensure that not being a customer of ours is not a barrier to implementing the solutions we can offer to embrace the fallout from this unprecedented period of change.”

The features are also available as standalone bolt ons for non-Autoweb Design websites and, in an effort to show solidarity with the wider industry, Autoweb has engineered these bolts ons so they can now be integrated with third party websites without the need to be an Autoweb Design customer.

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