Bassetts Nissan Swansea named Dealer Ambassador of the Year

Bassetts Nissan Swansea has been named ‘Dealership Ambassador of the Year’ for 2024 because of its sales performance and customer care.

The title was awarded after the business was named one of three Dealership Ambassadors for quarter four of the last financial year, and ‘Dealer of the Zone’ on two recent occasions, fighting off competition from 11 other dealerships in South West England and South Wales.

Sales manager Charlie Foulkes said: ‘‘We are of course thrilled to have won the ‘Dealership Ambassador of the Year’ title. The news was extremely well-received.

‘‘We always strive for excellence in terms of the levels of customer service we deliver. And of course, the cars in the Nissan range are first-class which makes our job that much easier.

‘‘This is an award for everyone at Bassetts Nissan Swansea: managers, sales staff, service advisors, technicians – everybody. And many thanks to our customers for providing the wonderful feedback that would have been taken into account during the judging process.’’

Bassetts Nissan Swansea was assessed during the ‘Dealership Ambassador’ programme, with the team’s performance benchmarked against businesses close to them in South Wales, but also further away.

One factor that counted in their favour was that during the first three months of this year, they recorded the largest single volume of registrations across the dealer network.