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BCA reported record sales in excess of 26,000 in the second week of January (commencing 5 January) as buyer demand rose in strong New Year trading.
It also established a new single sale day record during the period. On Wednesday 8 January, BCA sold over 7,000 vehicles in one day for the first time on record, at a 86% conversion rate.
Online and digital sales also set a new weekly benchmark with record numbers sold in BCA Live Online, BCA Buyer app, e-Auction and Bid Now, Buy Now channels.
In total, BCA sold over 34% via online and digital channels.
Stuart Pearson, COO, BCA UK remarketing said: “Our customers have provided a fantastic selection of vehicles during the opening weeks of the New Year and BCA’s unrivalled selection of stock has also been further enhanced by a number of new high quality business wins.
“Dealer customers are reporting positive levels of retail activity and this is driving demand in the wholesale sector.”
“Online trading played a significant role during the record week at BCA. The BCA Buyer app is proving a highly successful addition to BCA’s suite of remarketing tools creating a digital journey to support buyers whether attending physically or joining remotely.
“It generates insight that helps BCA meet the needs of its buyer customers, creating additional buying power by ensuring that buyers never miss the vehicles that they are interested in and helping buyers bid on any vehicle being sold, whatever their location.
“The number of active unique users has now risen to over 11,000 with more than 50% of active buyers having used the app since it launched just under a year ago.
“This really was a team effort with every part of the business – operations, logistics, IT, decision intelligence, remarketing and online sales teams, sales and marketing – having a critical role to play.”