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BCA has launched a new Vehicle Details page with a view to making it easier for customers to assess, track and bid with direct access into a live sale.
Working with buyers, the Vehicle Details page has been redesigned to help BCA customers make informed decisions faster on the vehicles they want to buy.
The aim was to make it more intuitive and user friendly, with a simpler, more informative layout, more detailed digital images and improved functionality across both desktop and mobile devices.
Vehicle images are now higher definition with enhanced zoom, and showcased with the new background replacement feature.
There is a clear breakdown of vehicle information, with the number of previous owners, mileage, vehicle grade and guide pricing all highlighted.
Users can also easily navigate to the full sale catalogue section from individual vehicle details and – if ready to bid – can join a sale in progress via the Live Sale button. If a user prefers to leave a Proxy Bid, they can place this direct from the vehicle details right up until the sale commences.
Dene Jones, BCA group chief marketing and Data Officer, said: “As part of BCA’s continued improvements to the online buying experience, we are now pleased to announce the rollout of our new Vehicle Details page.
“ This significant enhancement to our digital offering makes it even easier for our buyers to find, assess and track a vehicle on BCA Online. We are on a journey with our customers to improve and enhance the digital experience by delivering a consistent and user-friendly service on both mobile and desktop.”