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Ben, the automotive industry charity, has launched a new virtual challenge event series to raise funds and support those who are struggling or in crisis.
Ben is inviting the whole automotive community to take on Benathlon and exercise in their own way to complete the challenge. Click here to find out more and sign up to Benathlon
The first Benathlon runs from 10th to 24th March this year. To take part, each participant, or team of up to four, will cover a total of 1,283 miles by exercising in their own way.
Participants can choose where and how they complete the challenge, for example, by walking, cycling, running, swimming, or even by horse riding or skipping – or a mixture of whatever they like!
It’s free to take part in Benathlon but the minimum fundraising requirement is £75 per person.
Those taking part will track their progress online and be able to see their location on the virtual 1,283-mile route which starts and finishes at Ben’s Headquarters near Ascot and visits some of the UK’s most iconic race circuits. Virtual medals and titles will be awarded for various achievements.
Matt Wigginton, director of partnerships, engagement and income at Ben, said: “We are very excited to be launching our new virtual challenge event series, Benathlon.
“In the current economic climate, Ben needs the automotive industry’s backing now more than ever so that we can continue to support those who are struggling or in crisis.”