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Bentley Motors has announced the extension of its Beyond100 business strategy, now called Beyond100+, from 2030 to 2035.
The manufacturer has also confirmed that its first fully electric car will be revealed in 2026, creating ‘the world’s first true Luxury Urban SUV’. It will be the first of a new PHEV or BEV model to be launched every year over the next decade.
Dr. Frank-Steffen Walliser, Chairman and CEO of Bentley Motors, said: “Four years almost to the day that Bentley initially outlined its Beyond100 strategy, we adapt to today’s economic, market and legislative environment to initiate a major transformative phase for tomorrow.
“Beyond100+ becomes our guiding light as we extend our ambitions beyond 2030, while maintaining our aim of a decarbonised future, including offering only fully electric cars from 2035, and reinforcing our credentials as the British creator of extraordinary cars for over a century and beyond.”
Bentley will extend the lifecycle of PHEV models beyond 2030, to 2035. The Continental GT coupe, Convertible and Flying Spur models are now exclusively offered with an Ultra Performance plug-in V8 hybrid powertrain following the discontinuation of Bentley’s iconic W12 engine after over 20 years of production.
Beyond100+ also aims to reinvent the Crewe manufacturing infrastructure, building a ‘Dream Factory’ for an electric future.
The largest self-funded site investment programme in Bentley’s 105-year history includes a new state-of-the-art Design Centre, Paint Shop and BEV assembly line, transforming an 85-year-old site for a new age of electrification, and digital, flexible and high-value manufacturing operations.