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Jaguar Land Rover is running the rule over its dealer network in what is expected to be a radical reshaping of its UK business.
Motor Trader was told by a dealer source that dealer numbers could cut from 88 to 18.. The new Jaguar EV range of the future will have a price range starting at £100,000 and running to £200,000. Future sales of Jaguar’s new range of EVs in the UK will be radically cut to 6,000 a year.
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Potential cuts to dealer numbers are a hugely sensitive subject given the massive investment they have made in recent years.
JLR carried out a seismic restructuring of the network in 2016, aiming for common ownership of the two brands in each market territory with its 117 Land Rover and 84 Jaguar sites then reducing to 138 run by 35 partners.
Overall JLR dealers invested £1bn in UK premises with a new corporate look as part of JLR’s overhaul of the UK network.
JLR issued a holding statement to Motor Trader saying it wanted to build a “sustainably profitable Jaguar and Land Rover network for the future.”
It did not give details, citing commercial sensitivity. The full statement reads:
“Jaguar Land Rover is reimagining the future of Modern Luxury by design through its iconic British brands.
“As part of our Reimagine strategy one of our key objectives is to establish new benchmark standards in customer service for the luxury sector.
“We will adapt our customer journey for our future clients, providing multiple touchpoints, delivering leading luxury experiences and creating a customer centric culture.
“Our objective is to build a stronger and more sustainably profitable Jaguar and Land Rover network for the future.
“We are consulting with our retail partners on how we achieve this objective but it is too early to disclose details due to their commercial nature.
“The first of the new, all-electric Jaguars will be revealed before the end of 2024, and will be with customers in 2025. We will tell you more about Jaguar’s future before the end of this year.”