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Nine businesses, acquired from Nissan GB by the AW Rostamani Group in late 2022, have taken on the Brayleys name.
The nine West Way Nissan dealerships are successful businesses spread across central and north-west England. Locations include Wolverhampton, Stourbridge, Birmingham, Manchester, Oldham and Rochdale.
Paul Brayley, CEO of Brayleys Cars, said: ‘‘Over the last 18 months, we’ve been working hard to align the businesses which now have a shared infrastructure and programme to drive synergy of systems and processes.
“We are delighted to report that very good progress has been made, thanks to the efforts of everyone involved. On a personal note, this is a proud moment to be expanding the Brayleys name further.’’
Brayleys Cars now represents nine manufacturers with over 30 dealerships, with expectations to expand.
Csaba Vincze, network development and customer quality director at Nissan GB, said: ‘‘We appreciate the rebranding exercise that the Group has announced.
“A huge amount has been achieved over the course of Nissan’s long-standing partnership with West Way, as a result of a continued commitment on both sides.
‘‘I would like to convey my thanks for their efforts over the duration of our relationship and I have no doubt that our partnership will continue to go from strength to strength under the new branding.”