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Bristol Street Motors has opened its Renault and Dacia dealership in Plymouth, following an investment of £820,000.
The Renault and Dacia dealership will feature the latest new brand identity and incorporates a minimalist logotype inspired by objects found in garages and car shops, such as gears, chains, and tools, symbolising strength, reliability, and functionality.
Darren Goble, CMA General Manager, said: “I am incredibly excited to be at the wheel as we expand our presence in the region with this outstanding dealership.
“It looks fantastic, and the ideal setting to display the latest vehicles entering the market.
“Modern cars require a modern dealership, and this one is exceptional, with a fresh take on branding and customer experience.”
Vertu Motors has expanded in the Southwest, most recently acquiring Rowes Garages dealerships in Plymouth, Plymstock and Truro.
Robert Forrester, CEO of Bristol Street Motors, added: “The opening of this new dealership is a testament to our ongoing commitment to the Southwest, following several acquisitions and investments in the region.
“We are excited to bring more job opportunities to the area and to provide our customers with a state-of-the-art facility for their Renault and Dacia needs.
“This latest site has not only expanded our footprint but has also allowed us to better serve our customers with a wider range of vehicles. We look forward to building on our success and further strengthening our presence in the region.”