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Ineos Automotive has signed up three dealers in the UK with plans for 20 more to sell and service the Ineos Grenadier 4×4 in the UK.
Cambria Automobiles is one of the first to represent the franchise along with Compass Tractors in Bridgwater, Somerset and JT Hughes in Telford
The brand is striking agreements with retail and aftersales partners worldwide to establish up to 200 sales and service points for the July 2022 launch of the Grenadier 4X4.
Retail partners will form the backbone of the service network, with additional geographical coverage provided by hand-picked Bosch Car Service outlets.
Ineos said most customers will never be further than 50km away from an INEOS-accredited workshop and where spare parts are not on the shelf, INEOS is targeting delivery to major markets within 24 hours.
Buyers will be able to transact online or from dealerships Buyers will be able to reserve vehicles from 30 September. Prices start at £48,000.
Ineos Automotive was founded in 2017 by chairman Jim Ratcliffe to build a utilitarian 4×4 with excellent off-road capability. It is a subsidiary of Ineos Group, a £45bn petrochemicals company.