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Castrol has launched ‘First Car Love Stories’, a new campaign to help drive brand awareness and sales.
The campaign also encourages workshop customers to share their motoring stories for a chance to win a £10,000 monetary prize. The new promotion will capture car drivers’ emotive stories about their very first car.
Car enthusiasts who do not yet own a car can submit a brief description of their first dream car.
Castrol branded workshops will be provided with a campaign toolkit that includes promotional assets, including tent cards, posters, email and social media templates to show their customers how to enter ‘First Car Love Stories’.
Castrol’s motorsport partners and celebrities will also take part in the campaign to help boost engagement.
Workshops can also exclusively enter, with the best story winning a one-of-a-kind Snap-on Masters Series Roll Cabinet, with an approximate value of £11,000. The triple-bank tool cabinet features unique Castrol branding that highlights the brand’s heritage.
Castrol branded workshops receive a comprehensive range of benefits including a Castrol guarantee for the oil used in customers’ vehicles, operation quality certification, branded technician clothing, marketing support and training.