Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
Castrol has launched a marketing campaign aimed at independent workships.
Castrol EDGE Recommended by Experts’ marketing campaign is offering participating independent workshops the opportunity to win a promotional package to build positive awareness in their local community and attract new customers.
The winning workshop will be visited by a professional photographer, funded by Castrol, to take photographs showcasing the workshop and its staff.
The winner will receive five personalised workshop posters, a 3.5-metre indoor banner, and a digital web banner to promote the workshop in conjunction with Castrol EDGE.
To be in with the chance of winning, workshops can enter the prize draw at http://www.castrol.co.uk/castrolspecialist. The winning workshop will receive personalised promotional items after 31 May 2022.
Shailendra Gupte, marketing director EMEA at Castrol comments: “This is an opportunity to give back to our Castrol Branded Workshops, helping them take their businesses to a new level.
Recent industry research found that mechanics were more inclined to recommend Castrol to customers than any other leading brand, and a third of new cars across the European Union, UK, Switzerland, and Norway leave the factory with Castrol in their engine.
“We’re helping independent workshops harness that brand recognition to drive their own profiles, boost revenues and increase loyalty of their customers.”
Castrol is growing its network in Europe and now has 5,000 workshops on board.