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Cupra has begun preliminary talks with Penske Automotive Group to explore a new partnership ahead of its entry into the US market by 2030.
Since its launch in 2018, Cupra, the first new automotive brand created within the Volkswagen Group, has sold over 750,000 cars.
Wayne Griffiths, CEO of Cupra, said: “We have great respect for the U.S. market, recognising that a strong distribution and retail strategy is essential for success.
“By entering into preliminary discussions with Penske Automotive Group, we are exploring opportunities with the best possible partner, one with the right distribution network to introduce CUPRA to a new generation of American car lovers.
“Penske Automotive Group’s leadership in the industry and experience with the Volkswagen Group make this a very promising potential partnership.
Bernhard Bauer, former MD of CUPRA Germany has been appointed as the new MD of CUPRA USA.
Cupra will enter the U.S. market by the end of the decade. Its range of products are expected to include ICE, PHEV and BEV.
The final location for its headquarters and details of the specific model lineup will be announced at a later date. One of the models is to be produced in VW factories in the North America region.