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Dacia has rolled out its new look in 1,000 dealerships in over 30 countries. Deployment began on the outside in April 2022, continuing on the inside from April 2023.
The objective is for all Dacia sites to deploy the new signage, ready to host the launch of new Duster in June 2024, in all the countries where the brand is present. This represents a total of almost 2,000 dealerships.
The continuing roll-out reflects the brand’s values of simplicity, strength and authenticity. The new brand identity will give new momentum to Dacia’s ambitions.
In June Dacia celebrated its tenth anniversary of its launch in the UK.
When the brand hit in 2013, passenger vehicle registrations had increased by nearly 11% to 2,264,737 cars – the highest level in five years – resulting in the UK being the only growing car market in Europe.