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Following the update of its dealer network that began earlier this year, Dacia has rolled out its new brand identity to its vehicles.
Orders for vehicles with the new brand identity open on 16th June, with first deliveries due in the last quarter of 2022.
The Dacia Link emblem, a strong feature of the brand’s new identity, is featured front and centre in the middle of the grille, itself redesigned and now in white.
Another visible change is the addition of the logo on the rear panel and steering wheel of each model. The minimal design sees the lettering pared back so only the essentials remain, enough being left to clearly distinguish each letter.
Other design changes include the Monolith Grey finish on the roof rails, the front and rear skid plates, and the side-view mirrors on the Sandero Stepway and Duster.
Denis Le Vot, Dacia CEO said: “The reveal of the entire Dacia range with the new visual identity marks the third and final chapter of the deployment strategy which began more than a year ago. This new universe is in line with our values – simple, robust, authentic – in a more assertive and modern way. This deployment is a new visible impetus for Dacia in achieving its ambitions.”