Former Suzuki boss Dale Wyatt is joining RWA Automotive’s advisory board, commencing 1 April, to collaborate with RWA as it expands into the OEM space. RWA Automotive currently provides business intelligence to more than 550 franchise outlets. Wyatt said: “The automotive industry is inundated with data from every angle. The challenge is understanding it quickly enough to act and use ...
Read More »Lifetime Achievement award for Dale Wyatt at the MT Awards 2024
Dale Wyatt, Director Automobile Suzuki GB, collected a Lifetime Achievement Award at the Motor Trader Awards 2024. The accolade acknowledges Wyatt’s success, strong relationships with the dealer network, leadership and reputation. His involvement in the Industry has already spanned over 35 years and he has been in senior positions with Suzuki since 2007, and in his role as director automobile ...
Read More »Gordon Motors celebrates 45 years as Suzuki dealer
Gordon Motors, a family-run Suzuki business in Crieff Scotland, is celebrating 45 years with Suzuki GB. The dealership was recently voted the number one dealer in the UK for both aftersales service and trust. The dealership’s story began in a small showroom, where it offered two models; the Suzuki Carry ST80 and the Suzuki LJ80. Dale Wyatt, director automobile Suzuki ...
Read More »Suzuki boss spells out dealer challenges for 2024
Dealers must become reacquainted with the skills needed to operate in a ‘push’ market. That’s the view of Dale Wyatt, Director of Suzuki, UK and Ireland. Wyatt, a contributor to Cox Automotive’s Insight Report, said some needed to be more proactive to succeed in an altered commercial landscape. “Many people haven’t the muscle memory for performing in a push market. ...
Read More »Isle of Wight dealership wins Suzuki Dealer of the Year award
Isle of Wight dealer Leslie’s Suzuki was crowned overall National Dealer of the Year at the Suzuki GB annual Dealer of the Year awards held in Tenerife. Pearson Wemyss Bay was awarded Best Customer Experience throughout the year at the event. All dealerships were assessed on the percentage of target sales achieved, finance penetration percentage, sales and service customer experience ...
Read More »Used EVs to reach ‘price parity’ with used ICE vehicles in 2024
Used electric vehicles look set to reach price parity with conventional ICE vehicles over the next year. That’s the view of Dale Wyatt, director of automobile at Suzuki GB who said that new EV prices will follow the same route. “It looks as though used ICE and EV cars will start to reach some kind of price parity over the ...
Read More »Suzuki GB boss steps back temporarily from business
Suzuki GB Director Automobile Dale Wyatt is stepping back temporarily from the business to look after his wife who is ill. In a statement in LinkedIn he said: “I am stepping back from one of the things I love to do most to take care of the person I love most. “Some of you may be aware that my wife ...
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