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A total of 150 employees from twelve dealer groups have signed up to take part in EMaC’s Aftersales Academy in 2020.
The programme helps dealers to maximise aftersales opportunities, deliver high standards of customer service and develop and retain high quality staff.
Building on last year’s programme, the 2020 academy will include learning modules on soft touch communication techniques used in delivering aftersales products to consumers.
Modules will also focus on consumer engagement, skill building and coaching techniques for future leaders.
Emma Sidley-Wiltshaw, EMaC learning and development manager, said: “After feedback from last year’s 50 delegates, we’re massively excited that our 2020 Aftersales Academy will equip so many more delegates with the knowledge and tools they need to maximise business opportunities whilst boosting their own career paths.”
The academy is designed to work alongside a retail group’s own training and development programme.
“Understandably, dealerships have their own training programmes focusing on their specialist areas of business but may not have the time and resources to specifically focus on innovative ways of creating great aftersales consumer experiences.
“That’s why we’re so excited to be delivering the EMaC Aftersales Academy for a second year. Successful graduates will gain cutting-edge training on understanding consumer behaviour and optimising retention,” she said.