Dealers urged to back National BEN Week

Automotive industry charity BEN is celebrating its 108th birthday this week

National BEN Week, which runs 15-21 July, aims to encourage automotive companies to get their staff involved in having fun whilst raising awareness and funds for the charity.

National BEN Week is being fronted by BEN bear Benjamin Bear

The suggested minimum target of £108, in recognition of BEN’s age, reflects 108 years of care and support for automotive industry people.

Kelly Neal, BEN events and exhibitions manager, said: “National BEN Week gives everybody the opportunity to have some fun and, with the arrival of our new member of staff, the opportunities are endless

“Best Dressed Bear, Bear Bake-Off, Teddy Bear’s Picnic, a Bear Road Trip and Fact or Bear-Faced Lie are just a few of the ideas we’ve come up with but what we need now is to get as many people to take part as we can.

“No matter how big or small the fundraising idea, every penny goes towards helping our automotive industry colleagues in times of need,” she said.

“Benjamin Bear has his own Facebook page so if you’d like to post messages and images of your National BEN Week activities why not show everyone how imaginative your team were,” she said.

For more information on National BEN week and to get involved contact, Leanne Ledger on 01344 294714 or email Benjamin.bear@ben.org.uk