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Dealers are using video more to build their aftersales business and their relationships with customers.
Video firm CitNOW said its sales and workshop videos in 2023 rose 7% to 12.9 million year on year.
Retailers sent 9% more videos to consumers as part of the sales experience, while 24% more videos were shared as part of the aftersales process.
The impact of using video in aftersales continues to grow too. Insight from RTC, part of CitNOW Group, reveals that 68% of amber aftersales work was authorised in less than 30 minutes of customers receiving a video in 2023.
Its data also shows that using video to present a vehicle health check results in 10% more red work being converted on average, while tyre sales conversion rates increase by 32% and brakes and suspension work increases by 18%.
Both CitNOW Sales and Workshop are available on the Salesforce AppExchange.
“The latest video usage data shows that digital communications – and in particular personalised video – is now commonplace in automotive retailing,” said Rab Fyfe, group director of product at CitNOW Group.
“We recently surpassed 80 million videos produced by retailers using our technology, with its popularity and effectiveness continuing to grow year on year. Consumers appreciate it too, proven by an average video rating of 4.8 out of five stars.