Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
Motor Trader has completed the line-up of speakers for the Motor Trader Summit 2018 taking place on 20 November in Edgbaston.
Tim Bond, group head of Insight at the Direct Marketing Association (DMA) speak on how best dealers can engage new and existing customers.
“Knowing how best to engage customers is key to the success of any business. The latest insight from the DMA’s Customer Engagement 2018 research, now in its third year, sheds light on how the most successful brands put their customers at the heart of what they do,” said Bond.
The ‘Acquisition and the consumer mindset’ report examines the relationship between consumers and brands during that moment when customers, in the middle of their decision-making process, ask themselves: “Should I stick with what I know or I try something new?”
This presentation will give an overview of the key insights from the 2018 research, giving dealers an understanding of how best to engage customers, from their first interaction through to long-term loyalty.
Bond is a social scientist by training and a communications professional by trade. A key part of his role at the DMA is developing actionable insight for the data-driven marketing industry, which also supports the association’s core belief in putting the customer first and leading the business sector in creativity and innovation.
Click here to book a free to attend place at the Motor Trader Sumit 2018