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Drayton Group’s dealership in Shrewsbury is the first to feature the new look for Mercedes-Benz in the UK.
The facility on the town’s Battlefield Enterprise Park features the latest Mercedes-Benz brand architecture that will eventually be seen at dealerships around the world.
Central to the new design is the appearance of a large, illuminated Mercedes-Benz star against a black background on the showroom exterior.
Replacing its previous home of 25 years in Battlefield Road, the new dealership has been constructed on a three-acre site.
The 24-car showroom is double the size of the former premises and features lounge areas where visitors can watch their car being serviced on screens relaying activity from the 14-bay workshop.
The site has space for 60 Approved Used Mercedes-Benz cars.
Drayton Group, which has seven Mercedes-Benz dealerships, has represented the brand for over 40 years.
The site was officially opened by Marcus Breitschwerdt, head of region Europe for Mercedes-Benz Cars.