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Dealer facing eBay Motors Group brand and consumer facing Motors.co.uk brand, have come together as a single entity called Motors.
The business will continue to offer dealers access to multisite advertising across eBay and Gumtree, with no immediate changes to their advertising packages.
From today the website sheds the branding it has carried since launch 15 years ago, and debuts a new identity, with a green theme. An all-new mobile app will follow in early 2024.
CEO Barry Judge, said: “The market for buying and selling cars has fundamentally shifted, so it is time to rethink how advertising platforms best support their consumer and trade audiences.
“Rebranding our operations provides an opportunity for us to drive the business forward and expand our role as a key partner for car retailers across the UK.
“The last two years have seen considerable change across the business with new ownership and increased investment.
The rebrand is part of the ongoing investment in the dealer advertising business following its acquisition in 2021 by O3 Industries and Novum Capital.
Daniel Ozen, president of O3 Industries, said: “We are incredibly proud of the important role that our advertising platform plays for car dealers.
“Our philosophy is simple, we believe that we will be successful if we help our dealers be successful in their day-to-day business.