Dealer facing eBay Motors Group brand and consumer facing Motors.co.uk brand, have come together as a single entity called Motors. The business will continue to offer dealers access to multisite advertising across eBay and Gumtree, with no immediate changes to their advertising packages. From today the website sheds the branding it has carried since launch 15 years ago, and debuts ...
Read More »Negotiating a fair price with dealers is biggest worry for car buyers, finds research
Negotiating a fair price is the biggest single worry buyers face when purchasing a car, according to eBay Motors Group’s latest Consumer Insight Panel findings. The research of over 2,000 in-market decision makers identified how conversations with dealers about prices is the biggest turn off for both used (53%) and new (50%) buyers. Other main bugbears cited by used buyers ...
Read More »Cost of living crisis fuels demand for older cars on dealer forecourts
The cost of living crisis is forcing consumers to look at buying older cars. Four in five online searches in August were for cars aged five years or older, as the cost of living crisis continued to prompt buyers to consider more affordable vehicles. eBay Motors Group’s Market View analysis identified these older cars accounted for 81% of searches on Motors.co.uk, ...
Read More »Report highlights consumers’ low awareness of Chinese cars on sale in the UK
Consumers don’t recognise names of new EV brands even those already on sale in the UK. The latest Consumer Insight Panel research from eBay Motors Group asked 2,000 buyers if they had heard of 10 new EV car brands from the US and China. The highest levels of awareness were for Chery (16%), Fisker (11%) Rivian (9%), Lucid Motors (8%) ...
Read More »Buyers in showrooms want ‘freedom to browse’
Three-quarters of buyers visiting dealerships want the freedom to browse unaccompanied by showroom staff. eBay Motors Group’s Consumer Insight Panel found 40% like to be greeted upon arrival at a showroom but then be left alone to wander around, 20% also want to be unaccompanied but appreciate a member of staff checking on them from time to time to see ...
Read More »Consumers prefer to trade-in vehicles with dealers
Most owners would rather trade-in their vehicles with dealers when making their next purchase. That’s the finding of the latest eBay Motors Group Consumer Insight Panel research, which said this came despite the emergence of high profile online used car buying services, Polling the views of over 2,000 in-market buyers, it found 62% expect to part-exchange at a dealership against ...
Read More »Franchised dealers hit by “depleted” used car stock levels”
Used car stock levels continue to drop for franchised dealers in April while the time taken to sell cars increased, according to eBay Motors Group’s latest Market View analysis. Average franchised dealer inventories dropped month-on-month from 72 to 71 units and have now fallen every month since January’s peak of 90 units. With dealers selling from depleted stocks, days to ...
Read More »More consumers turn to motor finance to fund car purchase
Car buyers will increasingly turn to car finance and monthly payments to fund their next car purchase. Research carried out by eBay Motors Group found almost half (47%) expect to pay for their next car on a monthly basis, a 25% increase on those who currently do so. Overall, 27% expect to pay monthly using finance, up from the ...
Read More »Car buyers vote for test drives without sales staff on board
Potential car buyers want to test drive cars on their own and not be accompanied by sales staff. That’s a key finding of research from eBay Motors Group and its Consumer Insight Panel which polled the views of 2,000 car buyers on incentives dealers can offer to boost test drive bookings. Topping the list of incentives was unaccompanied test drives, ...
Read More »Used car prices rise for third month in a row
Used car prices rose for the third month in a row in October, according to the latest eBay Motors Group Market View. Advertised prices on Motors.co.uk increased 2% month-on-month to £17,154, their highest level since May but just 0.5% ahead of October last year. The rise was driven largely by vehicles under five years old, prompting increases across all three ...
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