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Facebook has launched Facebook Deals a new scheme offering users special offers in their local area.
The first carmaker to take part is Mazda, which is offering a 20 percent discount on Mazda MX-5s and the chance to win a Mazda MX-5 Miyako special edition for five months.
The Mazda deal can be found at five dealerships around the UK until 7 March 2011.
The participating dealers are Machargs Glasgow, Romford Mazda, RRG Mazda, Greater Manchester, MKG3000 Mazda Middlesex, and Vospers Mazda, Exeter. To be eligible for the 20 percent discount on a Mazda MX-5 customers check-in on Facebook at one of the five Mazda dealerships via the most recent version of the Facebook app or Smartphone at www.facebook.com.
They then ‘claim the deal’ and present their deal voucher, via their mobile phone, to the salesperson.
The same check-in process applies for the competition, but then the customer must enter their details into the data pod in the dealership. The five competition winners will be drawn at random at the end of the competition period.
Other brands taking art include Starbucks, Debenhams and Usher.
“Social media has always been about communicating to as wide a range of people as you want, but until now has not given any commercial benefits to consumers,” commented Claire Andrews, marketing director, Mazda UK.
“Facebook Deals recognises the consumer’s appetite for a deal and brings a real financial benefit to social media use.