Flagship retailer Dacia London West is open for business

Renault Retail Group’s Dacia London West, the brand’s new flagship UK retailer, was officially opened by Laura Popescu, the Ambassador of Romania to the UK, the Mayor of Hounslow, Karen Smith and Councillor for Osterley and Spring Grove Ward, Tony Louki.

The launch event was also attended by senior Dacia representatives and members of the local community.

Frédéric Maillard, MD of Renault Retail Group, said: “It was fantastic to celebrate the opening of our flagship retailer with such an enthusiastic audience, especially as many of those joining us were local to the area.

“With our all-new London West site, we are striving to provide the region’s car buyers with a retail experience that is the best in the business, combining award-winning cars with a first-class service in a cutting-edge facility.

“For those who could not make it, we invite them to call in – our doors are always open and we look forward to introducing them to everything that Dacia and Renault has to offer, right on their doorstep.”

The site accommodates Dacia and Renault brands and hosted the all-New Dacia Spring, which priced at only £14,995 is the UK’s most affordable new EV.

Luke Broad, Dacia brand director for the UK, said: “The 4 June was a great day for Dacia, our customers and everyone who wants to switch to an electric car.

“Combining the official opening of orders for the game-changing Spring and that of our flagship retailer shows how dedicated Dacia is to giving UK car buyers what they really want and need.

“To have guests such as the Ambassador of Romania to the United Kingdom and the Mayor of Hounslow help us celebrate shows just how important an occasion it was and is a great illustration of the brand’s impact and intent.”

Attendees received an exclusive tour of the near one-acre site, which took 10 months to complete. The showroom is located at 1 West Cross Way, West Cross Industrial Park, Brentford, TW8 9DE.