Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
Hyundai has unveiled its new generation i10 at the Frankfurt Motor Show, which goes on sale in the UK in January. The new A-segment car is longer (80mm), wider (65mm) and lower (50mm) than its predecessor, with the brand claiming best-in-class legroom and cargo capacity.
Although the brand has yet to announce prices the car is expected to be more expensive than the outgoing model because of its increased size and better specification.
“It will cost more money but the dealers understand that we can’t bring out a new model based purely on value. Four years ago sales in the A-segment were based purely on value. The cars that have come out since have added style to the segment, but at a higher price. The challenge for us will be to breach those two extremes,” said Tony Whitehorn Hyundai’s UK CEO.
The new i10 will be built in Turkey and Whitehorn says Hyundai will emphasise its European-ness.
“A lot of people still see us as a Korean company, but Hyundai is actually very Europe-centric these days. When the new i10 arrives, 90% of the cars we sell in Europe will be made in Europe. The Koreans recognise that Europe is an iconic market and to be recognised as a truly global company you have to be successful in Europe.”
Source: Headline Auto