Tag Archives: Fraser Brown

The first quarter of the year presents a prime opportunity for dealerships to boost annual sales, but real growth will only come from increasing electric vehicle (EV) sales. However, most marketing efforts fail to engage the largest untapped audience – the 80% of potential buyers who don’t yet see themselves as an EV owner. Search data consistently shows that demand ...

Dealerships must act immediately to rapidly increase sales of electric vehicles ahead of January’s zero emission vehicle (ZEV) mandate. Manufacturers will already be setting much higher EV targets for dealerships to avoid potentially eye-watering fines. Prime Minister Rishi Sunak has already announced that, despite diluting net zero policies, the government still requires more than half of new cars in the ...

The scrapping of all Plan B Covid restrictions in England from Thursday 27 January gives car dealerships further encouragement to ‘throttle up’ their sales and marketing. While the automotive industry has reacted admirably to overcome the challenges throughout almost two years of the pandemic, it has nevertheless proved an extremely difficult time. The industry had almost regained its pre-Covid confidence ...

The automotive retail sector is suffering from a fundamental lack of investment in systems and staff – and dealerships must adapt to survive in a post-Brexit, post-pandemic world. Whilst issues around the major shortfall of lorry drivers remains in the public eye, a range of other sectors – including car dealerships – are also paying the price for decades of ...

The arrival of the online car retailer has certainly had an impact on the used car market over the past couple of years. Indeed, many traditional dealerships have been inspired to adopt parts of their digital first approach as they scrambled to shift more of their services online during the darkest months of lockdown. Their influence has allowed traditional automotive ...

    Dealerships must act quickly to counter the effects of a huge shortage of new and used cars, says motor trade expert Fraser Brown. Sales teams are already coming to terms with delays of up to six months in new car deliveries, while the sector has seen its business cycle upended due to the long-term fall out from last ...