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The first Geely model due to be sold in the UK has been awarded four stars in the 2011 Euro NCAP safety testing programme.
The Geely Emgrand EC7 is built in China and will be imported by Geely Auto UK in late 2012. The car will be sold at around £10,000 with a five year/100,000 mile warranty. It will be launched as a saloon and hatchback.
“As we prepare to launch the Geely brand in the UK this high safety rating is very welcome and it will be a significant element of the total peace of mind, value for money, long warranty and excellent customer service ownership proposition our cars will provide,” said Matthew Cheyne, market development director of Geely Auto UK.
“In the past Chinese domestic market vehicles have perhaps had an unfair reputation for safety but this latest Euro NCAP rating shows our new generation vehicles provide a competitive high level of safety and build quality.”
Geely Auto UK has started a dealer recruitment programme and is looking for 30-40 sites. It plans to launch at least one new model range every year for the next four to five years.