Genesis Finance launches digital financial services in UK

Genesis Finance has launched digital financial services in UK.

Genesis Finance is a range of financial products for global premium luxury automotive brand Genesis,

It has been developed by Hyundai Capital UK (HCUK) based on its experience as a captive finance provider for Hyundai Motor Group since 2012. The digital car-purchasing journey, fully aligned with Genesis brand, has been tailored to meet the needs of prospective customers.

Customers can proceed with the entire vehicle purchasing process on the Genesis website. They can apply for test drives, select models/options, file financial applications, go through the underwriting process and sign a contract and even sign up for a car delivery to their doorstep.

“The launch of Genesis in the UK allows HCUK to enter a new market segment and attract a new customer base,” said Ian Whittaker, Managing Director of HCUK.

“We have taken all the knowledge and investment from the last nine years and tailored our products and services to support Genesis and their customer offering as they enter the premium sector.”

All of the financial products that HCUK provides to Genesis’ sister companies have been applied to Genesis Finance.

HCUK is a joint venture established in 2012 between Hyundai Capital in Korea and Santander Consumer UK.

“The launch of Genesis Finance is the next step in our journey and strengthens our promise as a business to offer a stress-free experience for our customers,” said Andrew Pilkington, Managing Director at Genesis Motor UK.

“By partnering with HCUK, we can deliver a robust direct-to-customer digital car-purchasing experience that puts the customer in control with a choice of flexible financing options.”

“While Genesis only launched in the UK in August, we are already looking to the future,” said Ian Whittaker.

“In the mid to long term we will be utilizing expertise in areas such as machine learning, renewals, and remarketing to support Genesis Motor. We are also working with the Genesis team to launch new financing solutions. This will provide Genesis customers with even greater flexibility and support Genesis Motor in expanding their customer reach.”