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Top end dealer group H.R. Owen is to represent Lotus for the first time in the UK.
The new Lotus showroom is in Hatfield, located at H.R. Owen’s new flagship multi-marque facility, which houses a dual-storey Ferrari showroom as well as Lamborghini, Maserati and Bentley dealerships.
The Lotus range comprises the new Lotus Emeya, an electric four-door hyper-GT, the Eletre all-electric hyper-SUV and the Emira the last mainstream petrol-powered sports car from Lotus. There is also the Evija hypercar with a limited production run of 130 vehicles.
Ken Choo, CEO of H.R. Owen, said: “At H.R. Owen, it’s the vision of Berjaya Group founder, Vincent Tan, that we continually align ourselves with brands that push the boundaries of luxury and performance.
Lotus’ dedication to innovation and the introduction of electrifying models like Emeya perfectly aligns with our vision. We are thrilled to offer these exceptional vehicles to our customers.”
Mike Johnstone, chief commercial officer, Lotus, added: “The global reputation of H. R. Owen and its discerning customer base makes it an ideal new partner for Lotus in the UK.
“The Hatfield site is in an excellent and easily accessible location north of London and will significantly improve brand visibility in the south-east of England.”