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Hendy Group has appointed Louise Woolley as its new Head of Marketing, effective immediately.
She will oversee the development and implementation of all strategic and tactical marketing activity at a central and dealership level.
Woolley said: “I’ve loved my time at Hendy so far and I’m honoured to step into this role. Our commitment to excellence and innovation lies at the heart of everything we do.
“I look forward to driving the Group’s vision, strengthening our brand partnerships, and implementing strategic initiatives to connect with our customers more effectively, both digitally and in our showrooms to enhance the overall experience.”
Woolley joined Hendy Group in 2022 as Marketing Manager, with over 15 years’ experience in strategic marketing roles.
Reporting to Mark Busby, Director of Commercial Operations, she will be responsible for helping the Group further improve positive brand awareness, increase engagement with a growing volume of current and prospective customers, and ensure all communications activities are aligned with Hendy’s vision and values.
Director of Commercial Operations at Hendy Group, Mark Busby, said: “Louise has made a significant contribution as Marketing Manager, and is now even better placed to demonstrate her strategic leadership capabilities and technical marketing expertise.
“Her creative and commercial instincts will help us identify and develop new revenue streams and build strong operational foundations from which the business can scale.”