Hendy Group’s expansion in Dorset includes the arrival of Fiat and Abarth, based at Branksome Poole.
The expansion is part of a long-term strategic plan and further consolidates the group’s partnership with Stellantis. Branksome Poole is where Hendy launched its Vauxhall dealership last year.
Paul Hendy, chief executive of Hendy Group, said: “Dorset has always been a key area for Hendy Group and the addition of these new franchises to our portfolio in the county gives customers more opportunity to enjoy the Hendy experience with our wider offering,” said Paul.
“2024 is an important year for the group as we celebrate 165 years in business during which time we have continued to invest in new facilities, manufacturers, and our people to be part of Team Hendy.
As a result of this expansion, Hendy now represents 23 manufacturers across the south coast.
“We launched our first Vauxhall dealership at Branksome Poole last year which has been a great success, and we are delighted that its parent company, Stellantis, has now awarded us Fiat and Abarth franchises,” added Hendy.
Employees will have access to comprehensive training relating to full sales and aftersales service on new brands.