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Hendy Land Rover Christchurch has joined special forces with Who Dares Gyms in Bournemouth for the 2023 season of the beachfront gym.
Who Dares Gyms was founded by Leo Walker whose military career took in a 15-year with the Special Forces.
Others involved in the brand include Jason Carl Fox, known as Foxy and star of the Channel 4 Show SAS: Who Dares Wins who is a director.
Hendy Group’s head of brand performance for Jaguar Land Rover, Andy Grant said that Land Rover Christchurch and Who Dares Gyms are a perfect fit in terms of brand values and association with the military.
“As part of our support we had the Defender 130 on hand to help with the setup of the gym ahead of the opening weekend and we will have a range of vehicles on display at key events throughout the summer,” said Andy.
“We are looking forward to showcasing a selection of Range Rover, Defender and Discovery vehicles at the Strongman Games at the end of July and the Team Games in September and I know a number of our colleagues plan on using the gym facilities.”
Hendy Group is also offering the opportunity to win one of four gold membership packages to Who Dares Gyms on its Hendy Land Rover Christchurch Facebook page this summer.