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A quarter of all customer contact details held by dealers are inaccurate, according to information provider HPI.
The company is promoting a new service it has developed with the CallCredit Information Group, a leader in consumer intelligence and market analysis.
Motorvision is a package of products to help dealers optimise their existing customer data and the new prospects available in their territory.
It provides local market reports, showing used car buying trends and gives a healthcheck on a dealer’s data and leads, offering the dealer “high quality, targeted sales opportunities”.
The service uses DVLA data, Royal Mail addresses, the Edited Electoral Roll from local authorities and also ‘goneaway’, ‘mover’ and ‘deceased’ files.
The service confirms addresses, removes consumers who have either moved house or passed away, highlights duplicate records and flags up whether the vehicle has changed keeper.
It also offers dealers the chance to get back in touch with customers who they have lost touch with by providing their new addresses.
“To complement a dealer’s refreshed database, HPI Motorvision also delivers new leads as either mailing lists, telephone lists or emails.