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Hyundai Motor UK is has appointed Ashley Boaden as national new business development manager.
Boaden joins Hyundai Motor UK having previously held roles with Fleet Management specialists CBVC and Daimler Fleet Management and, prior to that, a fleet manufacturer role with Vauxhall Motors.
He will be reporting into Tim White and will be targeting 250+ car fleets with Hyundai’s industry-leading range of low emissions and alternative-fuelled vehicles, including hybrid, plug-in hybrid, full electric and hydrogen fuel cell offerings.
Tim White, national fleet sales manager, Hyundai UK said: “Ashley joins the brand at a truly exciting time; we are already seeing great interest in our brand and product portfolio from both end-users and the major leasing sales teams.
“With the launch of new IONIQ later this year – one of our most popular fleet models – and the roll-out of Kona Hybrid around the same time, we’re continuing to strengthen our offering to fleets by providing them with models that are not just desirable, but come with genuine business benefits, too.
“Having a proven new business hunter in the team like Ashley will give us that extra impetus to firmly position Hyundai as the first choice ultra-low emissions vehicle (ULEV) offering to a fleet’s car policy, as many fleets seek to lower their carbon footprint. Our NEXO Fuel Cell Vehicle and Kona Electric show we’re already on the right track; we’ve had incredible interest from fleet buyers since they launched.”
Ashley is the third high-profile fleet-focused appointment at Hyundai Motor UK in less than two years, joining fleet director, Michael Stewart, and Tim White, national fleet sales manager.