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Hyundai Motor Europe’s first Brand Space on Amazon has launched in Germany to redefine digital engagement and customer-centricity.
The Amazon Brand Space presents the opportunity to explore brand content and product line-up. Customers can also navigate to local Hyundai sites, use a digital car configurator or schedule a test drive at a dealership.
Andreas-Christoph Hofmann, VP marketing, Product & PR of Hyundai Motor Europe, said: “Our collaboration with Amazon represents Hyundai’s strong commitment to meet customers’ demands on a channel they are already familiar with.
“By leveraging Amazon’s reach and the trust consumers have in the store, we are bringing Hyundai directly to customers’ fingertips, offering them the possibility to learn about our brand and vision and be guided to our local websites for more product details.”
Hyundai expects to introduce new audiences to the brand and develop brand affinity. Within the Amazon store, customers can also engage with content related to the brand’s heritage, technological advancements, and commitment to sustainability.
Nils Gräf, MD Amazon Ads, Germany. “We believe the new digital hub will provide an innovative way to introduce prospective customers to the Hyundai brand through a shopping experience they are already accustomed to, all while continuing to support local dealers.”