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Hyundai Motor UK plans to streamline its network with the aim of ensuring further profitability and an enhanced retail experience.
While the transformation involves maintaining, and eventually growing, the number of showrooms it has nationwide, these showrooms will be operated by a smaller number of partners in order to build more invested relationships.
Ashley Andrew, Hyundai Motor UK president, said: “Hyundai has transformed rapidly to a desirable electrified vehicle brand in a remarkably short space of time.
“With that pace of evolution, we must reassess our business at every level including every touchpoint our customers have with the brand.
“We know our products are fantastic, but our brand perception and the service we offer our customers must keep up with that pace. After a thorough review of our retail network – implemented with the alignment of our Retail Partners – we’re putting into action a long-term plan that will ensure the continued viability and growth of the Hyundai brand in the UK.”
Enhancements will be made to around a third of its current sites through the assessment of facilities, infrastructure, performance and people.
Hyundai Motor UK expects to improve the long-term sustainability of the network and improve customer experience throughout the sales and ownership journey.